What type of trademark indicates an implied connection between a company and a product?

A suggestive trademark is one that implies a connection between a company and its product without directly describing the product itself. This type of trademark allows consumers to make an association between the mark and the product while requiring some imagination or thought to discern the actual nature of the product. For example, a name like "Jet" for a transportation service suggests speed and efficiency but does not explicitly describe the service provided.

In contrast, fanciful trademarks are created from completely made-up words with no prior meaning (like "Kodak"), descriptive trademarks directly describe the characteristics of a product (like "Creamy" for a yogurt), and arbitrary trademarks are real words that have no relation to the product they represent (like "Apple" for computers). Suggestive trademarks strike a balance between creativity and descriptiveness, leading to a stronger brand identity while still implying a connection.